Lighthouse
Challenge
The challenge for designing the branding for LightHouse Property was to incorporate rainbow colors into the logo type, as specifically requested by the client. The challenge was to find a way to incorporate the rainbow colors into the logo in a way that felt cohesive, professional, and modern, while also standing out from the competition in the mid-price range real estate market in Montenegro.
Goal
Creating a modern, vibrant real estate brand offering mid-priced properties and lands in Montenegro, with the goal of establishing a sleek, trustworthy image setting LightHouse Property apart from competitors.
Design Approach
The design approach for LightHouse Property was centered around creating a modern and vibrant brand image that would appeal to a wide range of clients, from those looking for a permanent home to investors seeking profitable real estate opportunities. The brand's logo was designed to embody this concept, incorporating a stylized lighthouse symbol with a rainbow of colors that represent the diversity of the brand's perspectives and strategies.